Wednesday, December 01, 2010 Named to Internet Retailer Magazine's Hot 100 2010 List

I guess the silver lining on the flurry of sales call's I will be getting soon would probably be RevZilla's name in "lights" again.

Even still, its pretty cool to be on the merchant side of things building something that has been deemed noteworthy by an industry I have spent so much of my professional life involved in.

See the Internet Retailer Hot 100

Wednesday, November 10, 2010 Win's 2011 Emerging Business of the Year for the Philadelphia Region

Very proud to be included in the list of Philly's favorite sons for 2011. The Greater Philadelphia Chamber of Commerce is a well respected entity and this year marks their 28th Annual Business Awards for the Region. We are obviously ecstatic to be chosen at the winner of the Emerging Business of the Year.

You can find the full article on at this link to the full RevZilla Article.

Begin RevZilla Article Excerpt -->

“RevZilla is a proof that innovation and teamwork can still allow you to make your own luck, even in tough economic times.” – Anthony Bucci,

In 2006, no online retailer addressing the 38 billion dollar per year power sports vertical had truly adopted a next generation, consumer-centric online strategy. The “big bet” was that a “Zappos style” approach to customer service coupled with leading edge eCommerce technology could enable three friends to bootstrap and launch a multi-million dollar online business from the living room of their apartment – without external investment.

From rough idea to a launched eCommerce site in about four months, began selling motorcycle gear and parts online in November 2007. In spite of the failing economic climate, at the ninety day mark was cash flow positive and Matt, Nick and Anthony had a feeling their “big bet” could be a winner.

From time to time RevZilla’s founding team can be heard referring to the business’s near instant success as the “perfect storm” of ingredients. Their complimentary skills in internet technology, marketing and design for consumer-facing eCommerce coupled with a shared passion as motorcycle hobbyists lent itself well to developing new ways to serve other motorcyclists online.....

For more check out the Revzilla article on the GPCC web site.


Tuesday, November 09, 2010

Halloween is not to be missed... ever...

As you get older, don't lose Halloween. There is plenty of other time to be a parent, work hard, do old people stuff. Don't miss Halloween. Do it every year. Rope your wife in. It will keep you young.

Russell Brand, Katie Perry and Elmo had a night out on the town.

Like I said. It's not to be missed.


Friday, October 22, 2010 in the Philadelphia Business Journal

They certainly got the headline right, as we do seem to be this "Internet Bubble" throwback startup in the midst of the social and mobile revolution - using social and mobile of course - albeit started in our living room.

It's nice when your hometown gets behind your cause and wants to help highlight what you're currently losing your hair over... er I mean "building and enjoying".

I love the picture, you can call us the "Ghetto Avenue Street Boys" fresh off our Canadian tour opening up for Justin Bieber. Sad when you company photo could be a bad boy band album cover. Ha!

Check out the RevZilla Article here.

Thanks Peter for a great article and for the kind words from David as well.

Now back to the fun...


Friday, August 27, 2010 - The best of the worst.

At the volume that does at this point we get over a hundred returns a week. Typically customers seem to get it and take the time to send us gear back in the condition and shipping container that we originally sent it to them in. Normal decent people understand this. We clearly outline it through the entire process.

I would say that 1% of those customers dramatically miss the mark in some fashion. Its comically bad, almost. Its at the expense of our time, money and sanity, usually.

We have had a few times where we could not accept a return at all because it was in such bad condition. We unfortunately have to send those instances back to the customer - and that is the most terrible mess for us and them that can possibly happen. I shudder thinking about those instances.

In a recent debacle a customer challenged us and we rebutted with pictures of the damaged items which we now save and catalog to guard against credit card chargebacks, BBB Issues and defensibility of our reputation in the forums. The process for documenting bad returns is named after the customer who created such major problems returning items that he spawned an internal process which now bears his moniker.

If there was ever a silver lining, it would be using these rotten examples as a point of reference for new customers returning an item for the first time as an example of "what not to do".

The bonus is the amusement factor in all of this because god knows I love to nickname things.

Today I am proud to give you


Wednesday, June 16, 2010

RevZilla Named to the 2010's Top 100 Companies on the East Coast

Let the ink flow... :-p

We were excited to find out this week that we were named as one of the Always On's Top 100 Companies on the East coast for 2010.

"After examining the companies that are on the AOE100 list, it's obvious that innovation is not only alive and well on the East Coast, it's accelerating in economic power and scope." says Tony Perkins, founder and editor of AlwaysOn. "The companies certainly represent some of the highest-growth opportunities in the private company marketplace."

We were one of their 17 picked in the Consumer Internet Category.

Check out the 2010 Top 100 Companies East Article.

You gotta love the fluffy awards...


Tuesday, June 01, 2010

RevZilla in the News

What can I say? RevZilla has been kicking ass and taking names for a while now. We're no longer the new kids on the block in our industry anymore - now we're just the intersting kid on the block, the one that the bigger guys are watching like hawks as we continue to eat our spinach. As long as it's still fun.

Got some press this week within the industry. They asked for a picture of us and we still don't have a staged shot of us on bikes or in our showroom so they got the classic (low budget) Indy Garage tour pic which we all think makes us look like we are ten. Hilarious.

Full Article about bringing it in the CS department.

A Q&A I did for the Mag

As well as an eCommerce Round Table with some other industry guys

I guess we need a pic for this so this is the one I will choose.

Here is us having a pose off with John from Colemans in DC somewhere in Northern Italy. We called him the "Fake Ric Flair" for the entire trip.


Tuesday, May 25, 2010

The things we do for our kids....

My daughter recently turned 2. Instead of doing the stock $400 little kid pizza party at "barneys playland" we opted for the much more intimate backyard party with close friends and family using my parents house as the venue.

While $400 initally seemed steep for the alternative, after mulching the backyard, food, prep, setup and tear down, it was clear to me that the premium for "barneys playland" is the ability to show up, play, make a mess, eat then leave. But I guess deep down we wanted something a bit more memorable for Isa and ourselves.

So what started with cake and ice cream for family turned into food, tents, a pinata, jumping castle and pony. Yup I said pony. Slightly embarrassing.

All of it went off without a hitch. Many thanks for the help from all our "helpers" - Even the crazy pony lady that showed up in an Eagles sweatshirt with the pony in a white molester van. (I actually still have some residual guilt from this)

Any parent reading this understands the why behind it all. To eventually get to the following moment, which you hope they remember forever. As parents you now you will.

Not sure how we'll ever top her second birthday. But maybe she'll just remember that she had a blast that day.


Friday, February 19, 2010

RevZilla Indy Biz Trip Recap with the RevZillans

This whole "starting a business" is now almost 2 and a half years old and I have to admit it's becoming a lot of fun.

Check out this video from last week's trip to Indianapolis for the big industry show.

TeamZilla was out in fullforce. In the industry they're calling us the "RevZillans" now.


Monday, February 15, 2010

I hate being such a fan boy... but... Tony Hawk made my week.

Via twitter, Tony Hawk is all over the map and remains a notable personality who does a great job of engaging with their fan base.

At 29, I am still an engaged fan.

I have always had a soft spot for skating and when I was a kid Tony Hawk was my favorite skater. Actually he's still my favorite skater now. My biz partners give me enough grief on a regular basis about my fandom and I still get the occasional barb about "even though you built a halfpipe in the RevZilla warehouse - Tony Hawk is still not coming to skate with you. ever." It's comical and I always take it in stride. I think I knew the stakes going into it when I turned 29 and decided to take up a reasonably sized footprint in prime dotcom warehouse real-estate for a miniramp. I had not skated since I was 16.

Well for some time I have seen the Tony Hawk Foundation ( raise money, with Tony as it's obvious pitchman, for skateparks in different communities both in the US and internationally. Well a while back he called for a donation and I decided to chip in $25 bucks. I think it builds 1 square foot of concrete "obstacle" at the park to be built. The bonus prize for my generosity? An Autographed picture sent my way with whatever I wanted on it, mailed directly to me.

I wanted it made out to "Rad Anthony", and I was obliged with a full color 8x10.

I spent most of my life not being rad. As I head toward 30 I am changing all that. I now have a daily reminder on my bulletin board to be rad from another rad dude. Thanks, Tony!

And oh yeah, and if you ever want to donate to a good cause to "help the kids" - THF fits the bill.

-Rad Anthony

(for the record my wife and biz partners think this is ridiculous, but I don't care. )

Monday, February 01, 2010

Excerpts from RevZilla Negotiations are Always Amusing

I just posted a note to our RevZilla customer base explaining the lengths that we go to offer them the best experience. I think it's funny. Maybe you will too.

I hope everyone sees the humor.

Read High Noon in West Texas on the Blog

Monday, January 25, 2010

2009 New Years Resolutions Recap - Revisited by Line Item

This writeup has been sitting in my draft folder since mid-December. I was about to write another post tonight and when I did I found this gem, which I barely remember writing.

This would be my list of 2009 resolutions and then a commentary on how they went down last year - in their full unapologetic glory.

1. Have 1 phone that lasts the full year without getting destroyed or thrown.
- Didn't Make it. Not even close. 3 iPhones this year. Loss.

2. Care more about parking tickets. ie try to avoid getting them.
- Got new house with 2 spots in Old City and RevZilla's new DC has Parking. I Cut PPA donations from thousands to probably a couple hundred bucks for the year. Winner. Win.

3. Be more detail / roi oriented in the office.
- Always have room to improve, but am happy with gain. Push.

4. Make it to 2010 without losing a fight with another credit card terminal.
- I actually think I pulled this off. No stitches or bloody clothes in 2009. Win.

5. Be more patient with everyone.
- Meh. Push.

6. Get a piece of my once strong tolerance back.
- Parenting got more manageable. Tara and I bounced back a bit socially. I can hang again. Win.

7. Build a halfpipe in my warehouse and ride it.
- Shockingly I pulled this off. I can do 7 tricks. Win.

8. Strive to continue to grow RevZilla smartly and organically
- blew the doors off it during a frickin recession no less. Such a win.

9. Be more humble
- I was the same humble. Push.

10. Start buying and wearing funny t-shirts again.
- Not taking off my glasses, LMAO, Santa is Coming - Busted Tees. Win

11. Start my own lifestyle clothing brand.
- Gracefully abandoned it for more profitable ventures. Focus is a virtue. Loss.

12. Practice what I preach 100% of the time
- So tough. Had my moments of hypocrisy. Loss.

13. Play more guitar and start learning piano
- Absolutely picked the guitar back up, now doing it with my daughter. I sing and play she sings (jibberish) and dances. No piano though. Half Win.

14. Surround myself with more people who I aspire to be like
- Met some great new friends in 2009 and grew stronger friendships with solid current acquaintances. Win.

15. Go from journeyman to ninja of Analytics, SEO and SEM
- Not there yet. Loss.

16. Hang out with Tommy Lee, Axl Rose and Mr. T & See a good concert.
- Hung out with none of them, but talked to Charles Barkley (fav athlete of all time) twice. Also saw Motley and Def Leppard from the 5th row. I'm taking a win on this.

17. Retire the Trash Truck.
- Still have the trash truck. Wife drives it. Sucks. Loss.

18. Blog more about biz.
- I twittered more about biz. Doesn't count. Loss.

19. Start shooting skeet / trap again with my Dad.
- Nope. Bummer. Maybe in 2010. Loss.

20. Read a great book a month if not more often.
- Nope. Didn't have the frequency. Loss.

21. Learn 3 more staple dishes that don't involve a grill or beef.
- Yep. Asparagus, Baked Chicken, Fajitas and Fish. Win.

22. Snowboard with my wife at least once.
-Damn. Maybe in the next 60 days. Loss.

22. Reduce my red meat intake.
- Nope. Delicious murder all year long and was on a lamb kick earlier in Q1 of 09. Loss (secret win).

24. Spend more time with Family.
- Getting better at compartmentalizing. Win.

25. Stop and relax more often.
- Kinda Sorta, but not really. Loss.

26. Be less competitive outside of the office.
- Ugh. Just give me the fail whale. I still want to conquer it all. Ambitious to a fault. Loss.

27. A/B test when available rather than making a gut decision.
- More A/B testing than not. Its a good thing and we stepped it up. Win.

28. Meet more east coast tech rockstar vc's who shall remain nameless for the time being. Its a short list.
- I met them all. Mission accomplished. One of my favorite things about this year is that I forged some great new relationships with some really interesting smart and accomplished folks. Honored they would share their time with me. Big Win.

29. Become a better listener.
- Incrementally beter. If I was a 5 now I'm a 6. Push.

30. Take more pictures.
- Pictures, Video, Streaming Media etc. This was the year I became super-media focused storage is free or cheap. Why not record it all? Win.

31. Go on more fun "dates" with my wife.
-Mos def. Win.

32. Wear more gold chains and velour track suits around South Philly. (submitted by jody ferry)
- Even though I could, better judgement still got the best of me. Loss.

15Wins - 13 Losses - 4Push

I batted .535 this year. Not bad, but there is always room for better. I still need to make my 2010 list.

We will have to see how it goes.

Wednesday, January 06, 2010

Parents Guide: 8 Tips For Getting the Most Out of the "Mall Santa"

We Took Isa to see the Mall Santa. Hilarity ensued. Enjoy. I love when my wife lets me make guest videos for her Mommy Blog. See the Full Post on