Anthony Bucci

I’m a founder, CEO, brand builder, investor, tech geek, family man and juggernaut. I’m most known for RevZilla. Expect a bit of storytelling, inspiration and insight as my different roles and perspective continue to evolve. I won’t settle and neither should you.

  • Let the ink flow… :-p

    We were excited to find out this week that we were named as one of the Always On’s Top 100 Companies on the East coast for 2010.

    “After examining the companies that are on the AOE100 list, it’s obvious that innovation is not only alive and well on the East Coast, it’s accelerating in economic power and scope.” says Tony Perkins, founder and editor of AlwaysOn. “The companies certainly represent some of the highest-growth opportunities in the private company marketplace.”

    We were one of their 17 picked in the Consumer Internet Category.

    Check out the 2010 Top 100 Companies East Article.

    You gotta love the fluffy awards…


  • RevZilla in the News

    What can I say? RevZilla has been kicking ass and taking names for a while now. We’re no longer the new kids on the block in our industry anymore – now we’re just the intersting kid on the block, the one that the bigger guys are watching like hawks as we continue to eat our spinach. As long as it’s still fun.

    Got some press this week within the industry. They asked for a picture of us and we still don’t have a staged shot of us on bikes or in our showroom so they got the classic (low budget) Indy Garage tour pic which we all think makes us look like we are ten. Hilarious.

    Full Article about bringing it in the CS department.

    A Q&A I did for the Mag

    As well as an eCommerce Round Table with some other industry guys

    I guess we need a pic for this so this is the one I will choose.

    Here is us having a pose off with John from Colemans in DC somewhere in Northern Italy. We called him the “Fake Ric Flair” for the entire trip.


  • Via twitter, Tony Hawk is all over the map and remains a notable personality who does a great job of engaging with their fan base.

    At 29, I am still an engaged fan.

    I have always had a soft spot for skating and when I was a kid Tony Hawk was my favorite skater. Actually he’s still my favorite skater now. My biz partners give me enough grief on a regular basis about my fandom and I still get the occasional barb about “even though you built a halfpipe in the RevZilla warehouse – Tony Hawk is still not coming to skate with you. ever.” It’s comical and I always take it in stride. I think I knew the stakes going into it when I turned 29 and decided to take up a reasonably sized footprint in prime dotcom warehouse real-estate for a miniramp. I had not skated since I was 16.

    Well for some time I have seen the Tony Hawk Foundation ( raise money, with Tony as it’s obvious pitchman, for skateparks in different communities both in the US and internationally. Well a while back he called for a donation and I decided to chip in $25 bucks. I think it builds 1 square foot of concrete “obstacle” at the park to be built. The bonus prize for my generosity? An Autographed picture sent my way with whatever I wanted on it, mailed directly to me.

    I wanted it made out to “Rad Anthony”, and I was obliged with a full color 8×10.

    I spent most of my life not being rad. As I head toward 30 I am changing all that. I now have a daily reminder on my bulletin board to be rad from another rad dude. Thanks, Tony!

    And oh yeah, and if you ever want to donate to a good cause to “help the kids” – THF fits the bill.

    -Rad Anthony

    (for the record my wife and biz partners think this is ridiculous, but I don’t care. )

  • Got some other electronic “ink” this week from about

    “Bucci proudly calls RevZilla’s small and talented team the company’s biggest marketing expense and encourages the under-30 crew play hard as well with pinball machines and a skateboarding halfpipe at its 18,000 square foot warehouse in Philadelphia, where it features a high-end showroom that regularly attracts visitors from more than two hours away. “

    Finally a journalist tech-savvy enough to actually understand what we do! I was beginning to get jaded.

    Check out the full article here: Three friends rev up the motorcycle market with eCommerce horsepower


  • I was interviewed last Friday for the Starter Stories video series. It was a fun experience looking back – and looking forward.

    You can see the rest of the Starter Stories Video Series here.


  • This is how my Monday morning started this week. I am still grinning. It’s nice when customers really “get it”.

    =============== Begin Email ================

    FROM: Bill S.
    TO: RevZilla Customer Service

    Once in a great while, like in almost any circumstance of life, you run across someone or something that’s doing it well.

    You feel good about having worked with them.
    A collaboration of sorts.

    Like a custom set of Snap-On’s box end, open end combinations.
    Ta Da.
    Revzilla needs to recognized and thanked, and I’m here to do it.
    From the word “Go,” I had a smile on my face for the entire marketing trip.
    The website is easy to navigate, there’s a price off, and you get it in my hands in a hurry.
    Another company includes 2 day delivery in their price, recognizing that the purchase high is starting to wane at that point.
    Putting the product in the customer’s hands at that point, extends the enjoyment of the purchase.
    OK, I’m off my soap box.
    Follow-up (some inaccurately call this post sale or back room) was beyond its pedestrian duties of taking the money and putting the product in the consumer’s hands;
    Would that be called the actual, instant of the sale ?
    Sometimes, we forget the sale takes place at the point of exchange.
    Where the rubber meets the road, even.
    Many organizations, on-line and off, never get the shiny side up.
    They leave the customer ambivalent, at best, at the end of the sale.
    No loyalty is created.
    It takes so much money to make that first sale, it’s cheap at almost any price now to make that customer come back.
    Revzilla is doing that.
    My gosh, you’ve even got admirers for the way you’re handling yourselves!
    You even go right to having the product either drop shipped or coming directly from a mechanized warehouse, I would suppose, with minimal handling and in mfr. wrap.
    However you do it, it’s delivered in an acceptable range of days.
    It’s certainly a psychological distance from over a week (8 – 10).
    Now cap that off with an icing of Olympia packaging.
    Better than the norm.
    It looks good even in the box.
    The folding adds to the selling of the product.
    The included hangers will continue to advertise Olympia from the closet, every time the door is opened, for years.
    This is a far cry from pulling it off a rack in a store, and dealing with a clerk that is working to get discount pricing.
    The requisite “Thank You” note is 8 1/2 X 11 no less.
    You’re serious about this.
    You mean it.
    But, sales.
    My memory of it is nothing.
    An example to be emulated.
    Thinking back, I can’t remember a time I was sped along so quickly to the sale.
    The guy I worked with, not even ordered from, worked with. . . .
    Have him teach how he does it.
    You’ve got this marketing thing dialed in.
    From here out, it’s fine tuning.
    The tough part.
    You’ve done the first 80, no, 86 % percent so well.
    Now, it gets tough, but, you guys are so far ahead of the curve already.
    My advice to you is to hold onto your hats.
    You really see the customer as more than a number.
    Maybe you got some of the good Markeing MBA’s, those that go behind the research and numbers, get out from behind the screen.
    I just wanted to tell you Revzilla’s on track.
    You’re a breath of fresh air in the on-line retailing business.
    Thank you for the transaction.


    =================== End Email ==================

    No, thank you, Bill. You made my day.