Year: 2020

  • Autodidact

    Someone or something opted me into a daily email called Word Genius, which sends a new vocab word daily.

    I like new fancy words, but like any other nonconsensual opt-in, I was initially annoyed (enraged?). Before I could unsub and shake my fist at the internet, however, I found myself opening the emails and reading the new words.. Nerd me cannot resist.

    Last week they sent me the word “autodidact”, which means “a self-taught person”. I’d heard it before but was happy to have it reloaded into my working vernacular. It stuck with me over the next few days.

    I, like nearly all of us, have been learning non-stop my whole life, sometimes formally from other people and school(s) and most of the time informally via everything else. When we’re young, the learning construct is forced upon us. After formal education wraps, we decide how much of the construct we want to continue on our own accord.

    It’s also worth noting that I have noticed my most effective learning style is informally, by way of other people. I believe the personal and shared relevant experiences allow me to absorb and retain new concepts better than anything else. There is something about a story being shared 1-to-1 that staples the nuance and detail to my brain most effectively. Not a shocker, as I’m an extrovert who (usually) enjoys people.

    Reflecting on my life as a learner, what’s even more interesting, however, is how pivotal and more broadly beneficial have been the things I’ve learned on my own, though it’s a smaller list. Some of the most sustainable joy and confidence-enhancing boosts have come from taking the more self-reliant (autodidactic) and introverted path.

    A few examples:

    In 1995, when I was 15, I broke my leg a month before high school started. I was laid up in a huge cast for nearly the entire fall. So with a dial-up modem and a Prodigy account, I devoured the early internet in solitude. I also bought Visual Basic 3.0 and taught myself how to write code. For a dorky teenager, this was a massive confidence boost and identity redefiner. I now had a path ahead and a domain in which to shine, by my own hand. This was also the first time in my life when I felt the satisfaction of self-mastery. It was foundational. If I could chart my own path here, what else could I explore?

    For the next 2 decades, I’ve continued the path of self-study to many new and sometimes difficult pursuits. There has always been joy in improving incrementally with a side order of prove to myself I can do it on my own.

    I started weight training as a 145-lb senior in high school and within a couple of years I’d added 20-25 lbs of muscle that I remain disciplined enough to still carry today. (Side note: I aspire to be Jack LaLanne when I’m 80)

    I’ve always loved music and have wanted to learn to play guitar my whole life. At 19, I used some high school graduation money to buy an acoustic guitar, having never played a lick. I have had 3 lessons in 20 years, but if you throw on some Stevie Ray Vaughn, I’ll happily improvise my way up and down the fretboard. (Ask my wife about the daily concert at my house that she’s never wanted a ticket to.)

    At 29, I wanted to learn how to ride a skateboard on a halfpipe (mini ramp). So I bought a cheap ramp and some pads and 10 years later I have a rad dad bag of tricks and a much bigger ramp in my back yard (sorry again, wife).

    The list of personal pursuits, challenges and “hobbies” can go on and on. I think that critical broken leg as a teen and its resulting silver lining rewired me for a future of self-imposed challenges.

    The last item I’d put on this list is the obvious nod to my journey at RevZilla. More specifically, my personal leadership journey and evolution from maker to manager to executive within the company lifecycle.

    In a fast-growing company, everyone has to scale themself ahead of the company’s growth curve if they want to remain effective at their role. This is the most true for the founder(s) and early leadership. There are no entitlements if you expect the company to maximize its performance and continue to attract and retain the best talent. You must grow ahead of the role. You must outswim the “shark” or you get eaten (i.e., scale out).

    There was a ton I learned from my team, day-to-day ops and from my biz friends and mentors. Early on, however, I decided that those would not be enough to keep me swimming fast enough.

    So I stood atop the foundation of the confidence I had from figuring out other things on my own and attacked my perceived knowledge and experience gap. From about 2009 on, I read and watched everything I could get my hands on relating to leadership, management, ops, and strategy in non-stop fashion.

    It was a dogged effort to expand my executive tool kit in light of the fact that I was sans MBA and really hadn’t managed anyone pre-RevZilla. It was probably the key reason I don’t think I was ever “off the clock”. The autodidact, driven by a fear of failure, had taken the wheel.

    Some would say that the way I worked (obsessed?) bordered on diminishing returns, but I believe the additional inwardly focused effort contributed greatly to RevZilla’s ultimate success and my improved efficacy as a leader. The shark never got me.

    Even now, as I reflect on where I have spent some my most fulfilling time in the last few years post-operations, I am somewhat surprised. Some of that time has been with new teams or companies, but many of the most satisfying moments have been solo pursuits of new skills or knowledge on my own. I didn’t think deep dives in my fortress of solitude (home office) would be as fulfilling as they continue to be. As an adultish age and lifestyle have crept closer, more unadulterated and introverted time to learn has been a surprisingly enjoyable addition.

    The deep dives provide the satisfaction of figuring it out today along with a continual reassurance that I can still climb potential future mountains on my own.

    I ask my children all the time, “Why do you go to school?” and when they respond with the partially correct “To learn”, I help them understand the better answer is “to learn how to learn”.

    I hope they find their autodidact moments early and I hope my continuing pursuit of constructive friction makes a lasting impression on them.

    To even the most extroverted extrovert I might ask a different question.

    “When was the last time you climbed the mountain on your own? When was the last time you found introverted joy with the tangential benefit of elevated skill?”

    It’s worth it. It always has been.

  • Andy Dunn and Bonobos

    Last month, Andy Dunn announced he was leaving Walmart, about two years after Walmart’s acquisition of Bonobos, the company he co-founded in 2007.

    Bonobos first hit my radar in 2009, when a friend participated in one of their early angel rounds. I remember him telling me that they were “solving for khaki diaper butt”. This is a problem I could not identify with as I had not worn or owned a pair of khakis since Spring 1994. They were Bugle Boy. My mom bought them, probably at Boscovs’.

    The business, however, became an instant follow for me (along with Zappos at the time) as Bonobos was and still seems to be all about elevating service and customer experience. Their self-described “Ninjas” handled the customer service and experience aspect which contributed to my early thoughts on RevZilla’s “Gear Geeks”. I appreciated what their namesake primates were contributing to brand positioning, but we did choose to not fully follow down that path.

    I kept an eye on them for the next few years and I even think we spent cycles working with StellaService 1.0 (Yeah, Jon and Jordy!) trying to understand more about where Bonobos placed the bar for customer interactions. I didn’t, however, know a ton about any of the founders until Andy Dunn’s blog post, “eCommerce is a Bear”, hit my radar in 2013.

    The post is a bear in its own right and reads like a eulogy for the multi-brand ecom model while further crystalizing what became the Digitally Native Vertical Brand (DNVB) strategy that Bonobos was built upon.

    The post opened our eyes a bit wider and is still quite relevant today. It’s worth noting that today the catch-all people use to describe businesses like this is DTC or direct-to-consumer, assuming many brands are vertical with proprietary products. Pre-2010 was not usually the case with the multi-brand non-marketplace model still humming. (For frame of reference, I think UPENN launched 400+ DNVBs in the last five years. The times, they have a-changed)

    Now I’ve never met Andy, but I have continued to follow him and the brand over the last decade. I ended up with some chinos along the way (none of them are khaki) and have bought online and from their physical guide shops numerous times. I used to benchmark my perceived experiences to what we were trying to accomplish at RevZilla, online, over the phone and eventually in-store. I also developed an affinity for the brand, but I’m not sure if I loved the clothes or loved that I felt I knew the story and was part of the tribe. The clothes are nice, but not blow you away amazing so it’s probably the tribal “latter” – and that means they did their job.

    Over time, I watched Bonobos grow its line, online presence and its physical footprint. They took multiple rounds of investment from Nordstrom and ultimately exited to Walmart in 2017 as part of the ongoing Jet / Lore / Milennial brands experiment. The exit was a sizeable figure (~$300m), but based on total capital raises, I’m not sure it is considered a home run for this early pioneer of DTC. I think many people, including myself, expected it to grow larger, faster. (Side note – sadly this has been the case with so many venture-backed eCom and DTC stories. They all just run out of growth eventually. Usually shy of expectations.)

    As the brand and the lore (no pun intended) continued to unfold more broadly beyond the startup press, it seemed like there was a mercurial aspect to Andy’s approach that continued to be highlighted. I can’t comment on the fairness or unfairness of that positioning, but I do know a lot of founders. Being crazy enough to sign up for the job usually means that you’re used to ruffling feathers or having your “mercurial” moments. I did.

    About six months ago, I happened to discover NPR’s How I Built This podcast covering Andy and Bonobos. Based on my then-current perception of who Andy may be, I was not expecting it to be as interesting as it was. I was surprised to find his take on the Bonobos journey thoughtful, introspective, grateful and notably regretful at times. The episode covered the company journey, of course, but more interestingly it dove into inner struggle, co-founder dynamics and the ultimate cost of fallout. All parts of the leadership journey, going from start-up to grownup.

    The arc is often glamorized, but is more universally a humbling one. He told more of the humbling story, along with what he learned and what he got wrong, and what he could have done differently.

    I appreciated that.

    It’s useful for the community at large and it made me respect him enough to write about him and Bonobos today.

    Happy new year, folks.

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