Monday, April 28, 2008

Fire and Motion



"When I was an Israeli paratrooper a general stopped by to give us a little speech about strategy. In infantry battles, he told us, there is only one strategy: Fire and Motion. You move towards the enemy while firing your weapon. The firing forces him to keep his head down so he can't fire at you. (That's what the soldiers mean when they shout "cover me." It means, "fire at our enemy so he has to duck and can't fire at me while I run across this street, here." It works.) The motion allows you to conquer territory and get closer to your enemy, where your shots are much more likely to hit their target. If you're not moving, the enemy gets to decide what happens, which is not a good thing. If you're not firing, the enemy will fire at you, pinning you down."

See Fire and Motion Article

Great article relating to business operations vs growth and how critical it is to keep improving your product. If you aren't innovating you are losing ground.

And no, I was never an Israeli Paratrooper.

Anthony

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